Why the guide doesn’t have prices on it
Every GovTech company I talk to is a little different. Different stage, different buyers, different sales cycle, a different gap in the sales motion. A price list would overcharge the founder who needs two things and hide what the next one actually needs.
So the guide shows you the full range of what’s possible, and the final scope sets the price. You’ll see the scope and the Statement of Work before you commit to anything.
Is this a fit?
This is for you if:
✅ You sell SaaS to state and local government
✅ You're under $5MM ARR
✅ You're selling in the US or Canada
✅ You want someone on your team, not a vendor you hand a brief to
Probably not a fit if:
✅ You're past $5MM ARR
✅ You're not selling in the US or Canada
✅ You want an agency with a bench of Account Managers
✅ You want a campaign run at arm's length
Who wrote this
I’m John Kitsmiller. I’ve spent more than 20 years selling to government, including eight years selling SaaS into prosecutor’s offices, where I ran sales, marketing, and GTM for the last five. I’ve founded four companies over 30 years.
Now I work with a small number of GovTech and LegalTech founders, six to eight at a time, as part of their team. I’ll tell you the real deal, even when it’s not what you were hoping to hear. And no slides on discovery calls. It’s a conversation.
Ready to see what we could build?
Grab the guide, see what fits, and we’ll build the scope from there.
Prefer to talk first? Book a call