GTM Readiness Assessment

We can name 2–3 ICP segments with "yes/no" qualifiers

We know where our best clients come from and why

We have a disqualifier list (who we should not sell to)

We have one wedge use-case that consistently converts

One clear "why change / why now" statement exists

Proof points are outcome-based (not feature-based)

Objections have a crisp talk track (risk, adoption, security, procurement)

Website + deck + demo tell the same story

We know top 3 channels that create qualified pipeline

We can track lead → meeting → opp → win conversion rates

We have an "influence" motion (not only "demo request")

We have an "influence" motion (not only "demo request")

We multi-thread deals (more than one stakeholder)

We have a defined pilot / evaluation path

We have an approval plan (security/procurement/legal)

We have a "mutual close plan" template

We know adoption milestones that predict renewal

We have an expansion trigger list

We have customer proof mapped to segments

We have a QBR / value review structure