After 25 years in sales, I’m finally doing it.
I’m launching energizeGTM to fix broken GTM playbooks.
For years I sat inside big operators:
Microsoft
Dell
I saw strong GTM engines up close.
Big teams. Deep budgets. Heavy process.
Later I started working with smaller GovTech and LegalTech SaaS teams.
- Lean headcount.
- Long sales cycles.
- Complex buyers.
They kept reaching for “best practice” GTM decks from enterprise playbooks.
Playbooks built for Salesforce-sized orgs.
- Huge SDR teams.
- Channels they could not support.
- Processes they could not maintain.
They tried to copy it all.
It burned people out.
Pipelines stalled.
Good products looked weak on paper.
That was the moment for me.
I did not want to keep “translating” enterprise GTM to small teams.
I wanted to build something purpose-built for them.
So energizeGTM is focused on one thing: Designing GTM for lean GovTech and LegalTech SaaS teams that need:
✅ Clear ICP and segments for complex public and legal buyers
✅ List building and messaging
✅ Motions a 2–5 person team can run every week
✅ Pipelines built for long, multi-threaded deals, not quick wins
The win for me is not only starting a company.
The real win is building a business that fits:
• My 25 years of GTM experience
• My values around focus, honesty, and execution
• What my ICP needs in the field, not only in a slide deck
Excited to share more as energizeGTM takes shape.
