After 25 years in sales, I’m finally doing it.
I’m launching energizeGTM to fix broken GTM playbooks.

For years I sat inside big operators:
Microsoft
Dell

I saw strong GTM engines up close.
Big teams. Deep budgets. Heavy process.

Later I started working with smaller GovTech and LegalTech SaaS teams.

• Lean headcount.
• Long sales cycles.
• Complex buyers.

They kept reaching for “best practice” GTM decks from enterprise playbooks.
Playbooks built for Salesforce-sized orgs.

• Huge SDR teams.
• Channels they could not support.
• Processes they could not maintain.

They tried to copy it all.

It burned people out.

Pipelines stalled.

Good products looked weak on paper.

That was the moment for me.

I did not want to keep “translating” enterprise GTM to small teams.

I wanted to build something purpose-built for them.

So energizeGTM is focused on one thing: Designing GTM for lean GovTech and LegalTech SaaS teams that need:

✅ Clear ICP and segments for complex public and legal buyers

✅ List building and messaging

✅ Motions a 2–5 person team can run every week

✅ Pipelines built for long, multi-threaded deals, not quick wins

The win for me is not only starting a company.

The real win is building a business that fits:
• My 25 years of GTM experience
• My values around focus, honesty, and execution
• What my ICP needs in the field, not only in a slide deck

Excited to share more as energizeGTM takes shape.